REGIONAL COMPETITIVENESS · MODULAR & OFFSITE MANUFACTURING
The European Modular Competitiveness Map
Where should a modular manufacturer build — and where should it sell?
Developed by Vietti Advisory, the map reads Europe as one market made of distinct regional systems: where manufacturing capacity sits, where core demand is, and which drivers shape each region's resources and capabilities. It has already been applied in two clients' assessments of their regions' competitiveness and target markets.
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regional modular systems across Europe
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market roles, from a manufacturing hub to a peripheral market
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analytical layers: labour, vacancies and trade flows
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client regions assessed for competitiveness and target markets
Resources, capabilities and offsite demand, region by region
WHAT WE MEASURE
Labour
Labour cost, availability and construction workforce
Vacancy rate
Unfilled jobs as a signal of capacity pressure
Trade Flows
Prefabricated-building exports, imports and net position, inside the EU and beyond
Demand drivers
Economic growth, construction mix, housing pressure and policy pipelines
Every region plays a role in Europe's modular construction industry
THE OUTPUT
Trade flows, labour and vacancies show which regions build for others, which buy, and which are shifting. The full map assigns each one its role.
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Manufacturing hub
Builds for the rest of Europe; capacity and cost advantage
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Core demand market
Housing pressure, policy and capital; the main destination for modules
Secondary demand
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Industrialised construction with its own factory base
Transitional market
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Moving from temporary to permanent modular
Peripheral market
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small local base
APPLIED IN PRACTICE
Clients used the map to assess how competitive their region is as a modular manufacturing base — and which European markets to target from it.
HOW IT CAN WORK FOR YOU
MANUFACTURERS
Choose a production base or an export market
INVESTORS
Find where capacity will be needed next.
BUYERS
Pick a supplier country before a supplier.
REGIONS & AGENCIES
Make the case to attract manufacturing investment.
WHAT THE ASSESSMENT ANSWERED
Where the region stands against Europe's hubs on labour, capacity and trade
Which demand markets it can serve competitively
Which local players are built to last, through our Winners & Losers lens